TFS asked RainCastle to help differentiate them in a crowded laboratory equipment space by developing key messages and various visual communications tools for the TFS sales team to use with prospects and customers.
TFS tapped RainCastle to differentiate them in a crowded laboratory equipment space by developing key messages and various visual communications tools for the TFS sales team to use with prospects and customers. RainCastle articulated the TFS product landscape, in the areas of Stem Cell and Cell Culture Development, by mapping TFS’ suite of products to the laboratory processes employed by research scientists in these two disciplines.
The communication strategy RainCastle employed emphasized TFS’ credibility and scale in meeting the complex needs of these scientific customers. RainCastle supported this strategy by developing an integrated communications system for the “Stem Cell Excellence” and “Cell Culture Excellence” programs that included interactive “features and benefits” presentations, brochures, product literature, e-newsletters, email templates, package labels and multiple event graphics The communications systems created for TFS by RainCastle were widely circulated, used internationally and are now referenced by the corporate communications team as a brand standard that other divisions will follow.
